Challenges Attribution is inherent in understanding variable contribution margin as it pertains to a marketing channel, campaign, product category, or any other entity. However, we often have to either choose a single method that has known flaws, or potentially combine multiple methods which conflict with one another. Let’s quickly review a few problems we encounter:
First or last click attribution ignores the effects of either top of funnel or closing channels Platform-specific attribution e.
What are we talking about? In this multi-part series, we’ll go through the benefits of being thoughtful around data design, what it may cost, how you can achieve it, and how we can help. Too often, smaller companies don’t invest in data warehousing because, in addition to bandwidth constraints, it can be perceived as complex, resource-intensive, and expensive. These concerns are understandable yet don’t necessarily reflect reality, and a little understanding of your options can go a long way.
Hello! This blog is intended to be a resource for members of the Digital Fuel community. We will regularly share both quick and deeper posts on a variety of topics related to analytics, BI, data warehousing, web analytics, statistics, etc. Please feel free to recommend useful content!